Posts Tagged:Campaigns

The 3 Stages Of A Campaign: Testing, Optimization, Maintenance

Whether you are starting out or have plenty of experience running performance marketing campaigns, there will always be 3 main stages of any campaign: the testing stage, where you get an idea of the current level of your funnel, the optimization stage, where you change certain elements and targeting in your campaign to make it…

My First Profitable Campaign – $100/day Case Study

One of the most valuable things when starting out is an example of “how to”. In this article I will walk you through my first profitable campaign, and add what I would do differently now with more experience and knowledge. I had been trying quite a few app installs on mobile display traffic on Decisive,…