3 Tips To Get More Out Of A Conference

One of the best affiliate events of the year is coming up in a month: Affiliate World Europe, in Berlin. The conference will have well over 1,000 attendees in 2 days packed full of talks, panels  and booths from all leading brands in the industry. Here’s the issue though: When so many people are in…

Flow

While Flow by Mihály Csíkszentmihályi can be considered as the “handbook of happiness”, or as Csíkszentmihályi calls it “the psychology of optimal experience”, I personally got a lot out of it on the topic of working in a state of flow for increased productivity and performance. Especially for people engaged in businesses and entrepreneurs I…

Get A Head Start In Your Campaigns With Proper Spying

You’ve read it in the recommended tools section, you’ve heard it on the forums, and probably heard it from any advanced affiliate you’ve talked to: spying saves you a lot of time and money and teaches you what works. While that is true, it’s very different what a beginner and a more advanced affiliate look…

The 3 Stages Of A Campaign: Testing, Optimization, Maintenance

Whether you are starting out or have plenty of experience running performance marketing campaigns, there will always be 3 main stages of any campaign: the testing stage, where you get an idea of the current level of your funnel, the optimization stage, where you change certain elements and targeting in your campaign to make it…

Performance Marketing vs Online Poker

It takes a certain kind of mindset to succeed in a field such as performance marketing. The risk, the swings, the unpredictability all make it quite unique. The success it can offer attracts people from all kind of backgrounds. One of the most interesting, and compatible, backgrounds some successful performance marketers come from is poker.…

The Power of Compounding

This post is structured into three parts: the power of personal compounding, positive financial compounding and negative financial compounding. To get you hyped on the topic, let me borrow Einstein’s words who said compounding is one of the most powerful forces in nature. If you don’t believe me, listen to him 😉   Personal Compounding…

An Introduction To Paid Mobile Traffic

Let me address the initial question many will have: Why paid traffic? You might say it costs money, it’s higher risk, and it’s less targeted. We use only paid traffic to promote offers because: 1. It saves A LOT of time. 2. There’s almost instant feedback on the performance. 3. We can target the right…

The Personal MBA

Welcome to my hybrid blog post on the topic of formal (university) education where book review meets general discussion. Let me start off with my view on what formal education actually is and what it supplies – at least in the business and entrepreneurship department. To me, it provides a mix of knowledge, network, social & emotional intelligence and…

How I Dealt With Banner Blindness When Buying 327,996,501 Impressions

You launch a campaign, it gets a nice 1.5% CTR and then in 2 days it’s half that. “What is going on?”,  you ask yourself. This is a phenomenon called “banner blindness” and it means that people have seen your banner so many times that they are “blind” to it. How can you stop this?…

How Much Money Do You Need For Affiliate Marketing?

A common perception on affiliate marketing is that it all sounds great, and there are people sharing knowledge, helping each other out on forums but… You need money to start. Can I afford to spend time on it? How much money do I need to not waste my time studying all the theory but not…