Meet Stacked Marketer, formerly know as WHAT THE AFF and our 2019 Annual Report

If you’ve been following our WHAT THE AFF Newsletter, now known as Stacked Marketer, you probably are aware of the name change… I thought it would be a good update to make here as well.

Why did we change the name? When choosing the name WHAT THE AFF, we wanted to move quickly. Our aim was to create a newsletter for the industry we knew the best using a name that gave a glimpse into our general tone, thus the play on WTF.

However, over the past 1.5 years, we’ve noticed some serious problems with the name. People mispronounce it, misspell it, our domain is awful to verbally share and most people don’t get that “AFF” came from “affiliate”. Far too many people told us that they signed up in spite of the name, not because of it.

At the end of 2019, we started thinking of other names that would still clearly represent The Crew and what you ladies and gents have grown to love.

Why did we go with STACKED MARKETER?

STACKED: Because we bring you information on various traffic sources in various verticals, so you have a complete stack of marketing content to hone your skills. A full stack of skills, if you will…

MARKETER: Because that’s you. You are a marketer, or at least a part of you is… It’s that simple.

And together, becoming a STACKED MARKETER is what most modern marketers aim for: A marketer armed with a complete set of skills that gives them the ability to drive measurable key results for small and big businesses alike.

Aside from this name change, we did make an extra, pretty interesting update… Some might call it absolutely preposterous. 

We basically pull the curtain on our most important numbers for 2019 when it comes to the business behind the newsletter. You can find it in full here.

It unveils:

Revenue and expenses in 2019

Subscriber growth

User acquisition costs

Some plans for 2020

So if you’re curious about how much money this business makes and where we see it going, check it out! Wondering why we put this out there?

We want to set the tone for more transparency in an industry that is known for a lot of questionable practices.

It keeps us accountable.

It’s a live case study that we think you’ll enjoy.

People reading it are smart marketers and business persons so they can give us very valuable advice when they have more information.

In case you haven’t signed up for Stacked Marketer (formerly known as WHAT THE AFF), head over here. It’s free, just have to leave your email, nothing else.

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Emanuel Cinca, aka Manu

My story starts in Lipova, Romania, a town of about 10,000 inhabitants, where I was born in a working class family. Growing up in a family that had a shaky financial base and relied solely on month to month wages, and sometimes on short term loans from friends, I knew that I a) didn’t want to get a regular job EVER, and b) I want to have true financial independence.

Fast forward to my high school days, I got admitted into the number one high school of Arad county, “Moise Nicoara” National College. Don’t ask me why they call it a college, that’s just the translation from Romanian. I had a passion for technology and computers, so it seemed natural that I wanted to get into the so called informatics class.

The 4 years here taught me that:

1. Where you come from has little to no impact on your ability to learn, your skills and their value

2. Being number one high school is overrated

3. In the standard educational system, you are not allowed to excel at something, until you have proven to be above average at everything else.

4. Grades are an extremely flawed measurement of someone’s skills

5. I know myself better than anyone else, so I should make my decisions, not anyone else, and I should be OK with the consequences.

These learnings will be reflected in some of my posts here.

After high school, I quit University after 2 months in… TWICE! One time I quit Computers and Information Technology, and the second time I quit Business Administration.

During these years I also developed a passion for poker. I was a content producer at the world’s biggest online poker school for 2 years, and I wrote a book with a Maths professor from Nottingham and TT, who also blogs here. The book is called The Education of a Modern Poker Player.

I moved to Vienna in 2013, at TT’s initiative, and had several failed ventures together, all leading up to what is now Adefy.

I have a keen interest in psychology and in data, which makes performance marketing such a great industry for me. I blog about these topics, sometimes adding education, personal development, and management to the mix.

Interested in: Psychology. Marketing. Management. Investing. Startups. Entrepreneurship.

Hobbies: Reading. Fitness. Football. Travelling.

Connect with me:




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