Long time, no post – What has happened over the past year

It’s been over a year since I last wrote something here and since this is affiliate marketing, many things can and did change over the span of one year.

In January 2017 I joined the STM Forum team as head of business operations, which took a good chunk of my time. Unfortunately, as cool as the STM guys are, it’s near impossible for me to be an employee – there’s no way to really own your time and have freedom as an employee in my opinion. That’s why early this year I thought it’s best to step aside for someone who is much more motivated than me by this role.

During this time, Adefy also transitioned fully from pops and display to Facebook traffic… And it’s been quite a ride. Aside from actually getting campaigns profitable, Facebook comes with a long list of other things you have to solve (and I’m not talking about farming accounts). Maybe I’ll share our full experience in another post… I feel that could help a lot of people looking to go into Facebook Ads.

With that said, I’m back to dedicating 100% of my time to Adefy projects, which are all related to media buying and affiliate marketing. I will also start posting regularly more often… I think I can break down into valuable posts plenty of things I’ve learned over the past year, and how the industry has changed in this time.

To end this small update, I’m gonna share my Affiliate World Asia 2017 experience… I think it’s safe to say that during the days of the event, I was in front of the camera more than the rest of my life put together until that point.

I moderated 2 panels, I was a speaker on another, and I also interviewed a few STM Forum members that were attending. It’s probably better if I just leave you with the actual videos, since they are all freely available on YouTube.

Playlist of interviews with STM Forum members: 

Mobile Ads: Humans vs The Machine:

Automation In The Affiliate Space:

The Current State of Mobile: CPI, COD, and Where the Profit is for 2018:

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Emanuel Cinca, aka Manu

My story starts in Lipova, Romania, a town of about 10,000 inhabitants, where I was born in a working class family. Growing up in a family that had a shaky financial base and relied solely on month to month wages, and sometimes on short term loans from friends, I knew that I a) didn’t want to get a regular job EVER, and b) I want to have true financial independence.

Fast forward to my high school days, I got admitted into the number one high school of Arad county, “Moise Nicoara” National College. Don’t ask me why they call it a college, that’s just the translation from Romanian. I had a passion for technology and computers, so it seemed natural that I wanted to get into the so called informatics class.

The 4 years here taught me that:

1. Where you come from has little to no impact on your ability to learn, your skills and their value

2. Being number one high school is overrated

3. In the standard educational system, you are not allowed to excel at something, until you have proven to be above average at everything else.

4. Grades are an extremely flawed measurement of someone’s skills

5. I know myself better than anyone else, so I should make my decisions, not anyone else, and I should be OK with the consequences.

These learnings will be reflected in some of my posts here.

After high school, I quit University after 2 months in… TWICE! One time I quit Computers and Information Technology, and the second time I quit Business Administration.

During these years I also developed a passion for poker. I was a content producer at the world’s biggest online poker school for 2 years, and I wrote a book with a Maths professor from Nottingham and TT, who also blogs here. The book is called The Education of a Modern Poker Player.

I moved to Vienna in 2013, at TT’s initiative, and had several failed ventures together, all leading up to what is now Adefy.

I have a keen interest in psychology and in data, which makes performance marketing such a great industry for me. I blog about these topics, sometimes adding education, personal development, and management to the mix.

Interested in: Psychology. Marketing. Management. Investing. Startups. Entrepreneurship.

Hobbies: Reading. Fitness. Football. Travelling.

Connect with me:

LinkedIn: https://www.linkedin.com/in/emanuelcinca

Twitter: https://twitter.com/manu_adefy

Facebook: https://www.facebook.com/emanuel.cinca.35

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