The industry is fast paced and a few changes can turn it completely upside down. We’ve been running mobile pops and display campaigns for almost 2 years now and plenty has changed in the space since then.
Overall, the barrier to success and “full time” affiliate marketer has risen, in my opinion. Here’s why I think that is.
Apps will have a much lower market share than before
Apps were the main driver of mobile marketing since smartphone penetration exploded all over the world. During 2016, these apps, especially utilities, saw a decline for affiliate offers. I think it’s safe to say that trend will continue for 2017, and although the overall apps market will do well in absolute terms, relatively to the past 2 years, we won’t see big progress. In other words, the barrier to entry will get tougher, because the pie will not grow significantly anymore.
Mobile display will continue to decline
Mobile display has been quite tough on affiliate offers recently. Maybe there are more branded offers around, but in general it’s certainly doing worse and worse, and anyone who used to run it 2 years ago can confirm it. It’s not a surprise that many mobile DSPs have started adding pop inventory to their offering.
Pops are steady in terms of traffic but have stricter rules
Pops will stay steady in terms of supply but there will be stricter rules as to what is allowed to run. There are a few pop sources that allow very misleading advertising, and I think that if they are to continue growing, they will have to adjust their terms. Publishers want to keep their website visitors happy, and misleading advertising is a big hit on that.
Mobile overall will continue to grow
This is probably not a surprise but mobile traffic in general will continue to grow. The key thing is to find out what else it can work for. What will be the new “utilities boom”? People are getting more comfortable with making purchases and submitting credit cards on their mobile devices, so perhaps eCommerce and CPS offers can enjoy more success now. There’s also more and more mobile traffic on the 2 giants, Facebook and Google.
Bigger starting budgets needed than before
Apps were easy to enter and with low payouts, as mentioned above. Good entry verticals now are SOIs and PIN submits, which have significantly higher payouts, and thus require a bigger test budget to gather data.
Aside from that, there are fewer low hanging fruits so you have to get up from your computer and start doing some in person business development. This means more travelling, which adds up to your expenses. You have to look for opportunities, they won’t just hit you without you trying to make things happen.
You need that insider tip, that exclusive offer, that higher payout. Who do you think is going to get it? The Skype name or the person who’s talked face to face about business and also perhaps had a few drinks with after work?
Not unlike previous years, 2017 will again make some people very successful if they can adjust to the changes, and will have others see significant decline. I will try to provide a few tips about the easiest entry points this year in the coming weeks, so fear not, the industry is not dying 😉
Emanuel Cinca, aka Manu
My story starts in Lipova, Romania, a town of about 10,000 inhabitants, where I was born in a working class family. Growing up in a family that had a shaky financial base and relied solely on month to month wages, and sometimes on short term loans from friends, I knew that I a) didn’t want to get a regular job EVER, and b) I want to have true financial independence.
Fast forward to my high school days, I got admitted into the number one high school of Arad county, “Moise Nicoara” National College. Don’t ask me why they call it a college, that’s just the translation from Romanian. I had a passion for technology and computers, so it seemed natural that I wanted to get into the so called informatics class.
The 4 years here taught me that:
1. Where you come from has little to no impact on your ability to learn, your skills and their value
2. Being number one high school is overrated
3. In the standard educational system, you are not allowed to excel at something, until you have proven to be above average at everything else.
4. Grades are an extremely flawed measurement of someone’s skills
5. I know myself better than anyone else, so I should make my decisions, not anyone else, and I should be OK with the consequences.
These learnings will be reflected in some of my posts here.
After high school, I quit University after 2 months in… TWICE! One time I quit Computers and Information Technology, and the second time I quit Business Administration.
During these years I also developed a passion for poker. I was a content producer at the world’s biggest online poker school for 2 years, and I wrote a book with a Maths professor from Nottingham and TT, who also blogs here. The book is called The Education of a Modern Poker Player.
I moved to Vienna in 2013, at TT’s initiative, and had several failed ventures together, all leading up to what is now Adefy.
I have a keen interest in psychology and in data, which makes performance marketing such a great industry for me. I blog about these topics, sometimes adding education, personal development, and management to the mix.
Interested in: Psychology. Marketing. Management. Investing. Startups. Entrepreneurship.
Hobbies: Reading. Fitness. Football. Travelling.
Connect with me:
Latest posts by Emanuel Cinca (see all)
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