What To Run Where – Traffic Sources and Verticals

When you are new to affiliate marketing, you have many things to deal with: angles, trackers, affiliate networks, compliance, cashflow, etc. There’s no surprise that it’s tough to get profitable. One of the biggest elements of success is making sure that the nature of the traffic source is compatible with the offer’s vertical.

Understanding traffic comes with experience (and many split tests). But you need to get it at least somewhat right to begin with, otherwise you have almost no chance of getting profitable.

Let me explain what I mean by comparing mainstream pop traffic to adult display traffic. Mainstream pop traffic is interruptive advertising (new tab or window pops and interrupts whatever you are doing), which targets a wide demographic. Adult display traffic is intent advertising (there’s a banner you click at your convenience), with a vast majority male demographic. If you were to advertise a female fashion app, which of the two is best? You will most likely want to not target guys watching porn. So between the 2, mainstream pops would be better.

Let’s go further. Pops is interruptive, and it has a mixed demographic. For this app, you would probably achieve much better results if you can target women only. Where could you do that? Facebook is an option that comes to mind.

As you can see, you can’t run any type of offer on any traffic source. I repeat: You have to understand the nature of the traffic, including compliance. You will then tailor your angles, your ads and your offers based on this.

To keep this short, I will give you some examples of what can work well on the traffic sources I know most about, namely mobile pops and display.

For pops:

1. Apps, especially utility apps

2. Sweepstakes (with different prizes and opt in methods)

3. Antivirus subscriptions

4. WhatsApp wallpaper and emojis offers.


For display:

1. Apps, all kinds.

2. Sweepstakes.


Now, these are not the only things that work. These are just the easiest entry points. With a bigger budget and more experience, you can make more things work on these 2 traffic sources, or you can move to bigger ones like Facebook.

Have you found success on one of these sources already? If you haven’t, why not give them a try? 😉 If you did, what are you running at the moment?

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Emanuel Cinca, aka Manu

My story starts in Lipova, Romania, a town of about 10,000 inhabitants, where I was born in a working class family. Growing up in a family that had a shaky financial base and relied solely on month to month wages, and sometimes on short term loans from friends, I knew that I a) didn’t want to get a regular job EVER, and b) I want to have true financial independence.

Fast forward to my high school days, I got admitted into the number one high school of Arad county, “Moise Nicoara” National College. Don’t ask me why they call it a college, that’s just the translation from Romanian. I had a passion for technology and computers, so it seemed natural that I wanted to get into the so called informatics class.

The 4 years here taught me that:

1. Where you come from has little to no impact on your ability to learn, your skills and their value

2. Being number one high school is overrated

3. In the standard educational system, you are not allowed to excel at something, until you have proven to be above average at everything else.

4. Grades are an extremely flawed measurement of someone’s skills

5. I know myself better than anyone else, so I should make my decisions, not anyone else, and I should be OK with the consequences.

These learnings will be reflected in some of my posts here.

After high school, I quit University after 2 months in… TWICE! One time I quit Computers and Information Technology, and the second time I quit Business Administration.

During these years I also developed a passion for poker. I was a content producer at the world’s biggest online poker school for 2 years, and I wrote a book with a Maths professor from Nottingham and TT, who also blogs here. The book is called The Education of a Modern Poker Player.

I moved to Vienna in 2013, at TT’s initiative, and had several failed ventures together, all leading up to what is now Adefy.

I have a keen interest in psychology and in data, which makes performance marketing such a great industry for me. I blog about these topics, sometimes adding education, personal development, and management to the mix.

Interested in: Psychology. Marketing. Management. Investing. Startups. Entrepreneurship.

Hobbies: Reading. Fitness. Football. Travelling.

Connect with me:

LinkedIn: https://www.linkedin.com/in/emanuelcinca

Twitter: https://twitter.com/manu_adefy

Facebook: https://www.facebook.com/emanuel.cinca.35

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