Interview With Online Entrepreneur Servando Silva

I met Servando at the AFFcelerator workshop in London, in October 2015. We’ve kept in touch ever since, mostly talking about mobile CPA marketing. I will let you find out more about him and his online marketer story below 😉

 

First off, please tell the readers who  you are and what you do.

My name is Servando and I’m a blogger and affiliate marketer. You can find more info about me in my blogs Stream SEO and Servando Silva.

How did you get into this industry?

I started writing content for websites in 2006 when I was in high school. For 5 years I was a writer for different websites and I had no idea about website monetisation and the true potential behind this business but I knew I could work on this later.

In 2011 I finished my bachelor’s degree and got a job at a company that I highly appreciated at that time, but after a few months I realised that kind of work was not for me.

I decided I had to build my own business but I couldn’t leave my job yet, so I was working 1-2 hours after office hours for one year to learn how to make money online as this time I HAD to make money and not just do things for fun like when i was in college. So I started my own blogs and learned my way into SEO and eventually this pushed me into the paid traffic direction and here I am now.

How would you describe this industry to someone who never heard of it?

It’s a very weird industry because it’s quite fun and very challenging when you learn it, but at the same time the scalability and the opportunities out there are way better than getting a job and having a boss if you decide to do things right and never give up.

In my head it’s similar to the startup industry, where there are many opportunities to grow your business but still 90% of the people fail to do so because being an entrepreneur isn’t as easy as it sounds.

A few things that you require to be successful in this industry are: passion, being smart and hard worker, never give up and don’t fall for the silver bullet dreams.

The main problem for many people is that this industry is filled with scams and gold dreams that won’t become true if you fall for the easy path. I’ve seen many people doing well for a few months or even a couple years but they fail to realise that you have to be learning all the time because this industry evolves faster than the smartphones every year.

What do you think is the best entry point in AM in 2016 and why?

Well, I have 2 ideas and it all depends in the budget. For people who have like no budget at all and even getting a job won’t make them more than 3 figures per month, SEO is still a decent practice although it requires knowledge and a A LOT of patience.

For people who have a decent budget to start, paid traffic can be a lot faster and depending on the verticals that you want to run, I think Facebook is quite fun to learn and also PPV because it’s very similar to SEO and many people run direct linked campaigns there to get started.

What’s your favourite thing about AM?

Freedom.

Affiliate Marketing can be very challenging and many people wouldn’t be able to (mentally) support that they earnings go from $500 per day to $0 per day overnight. However, once you overcome the fear of losing money you focus on scaling and growing as fast as you can, to the point where you could earn more in 1 day than most people earn in one month with a good job. That means you have more money and money means freedom to scale your business, grow your assets and do the things what you love without having to wait for those 2 weeks of vacations every year or eagerly waiting for the weekend since Monday.

What about least favourite?

As anybody who has their own business, doing AM means you have the control of your work and everything could go down (and it will happen) sooner or later. You have to learn to overcome this and get up again every time you fall down. Also, this means your business can have problems at 3am in the morning and you could lose a thousand dollars while you’re just sleeping or out with friends during the weekend. As long as you have systems you can try to avoid this and minimize it but when you have a paid job with a basic salary you forget about your work after 5 o’clock on Friday afternoon and most people don’t give a shit of what happens during the weekend with the brand they work for unless their position really demands it.

After a few months/years you’ll get used to it and you’ll learn to love it too. At this point I probably don’t hate anything in particular. Every thing that makes this business more difficult is an advantage for me.

What are your top 3 tips for an affiliate, of any level?

This one is quite difficult as my tips for a beginner would be very different to the tips I could give to an intermediate or advanced affiliate. But something that applies to everyone and sometimes even the big guys forget are:

a) Always be testing and learning. You can always be improving and there’s never enough to learn.

b) Take action fast. You learn more by testing things on your own that by reading blogs, forums, etc for months. Unless you test what you read, you won’t completely understand what you’re reading.

c) Have a positive attitude and friends that push you to be better. If you have a shitty attitude every bad thing will happen to you. You need the right mindset to be any kind of entrepreneur. Also, if you’re surrounded with friends who are all about just doing silly stuff and never improving themselves and they earn less money than you, you won’t really be motivated to keep getting better.

Any future plans you’d like you share with us? 🙂

I’m preparing some new projects to launch in Q4 2016. Until then I’d rather keep them to my own but I want to go big with them. Aside from that, I’m attending AWE and ASE soon and probably AWA at the end of the year, so if anybody goes there feel free to say hi. Thanks!

Thank you for sharing your story with us Servando. Looking forward to grabbing a drink at one of the upcoming conferences.

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Emanuel Cinca, aka Manu

My story starts in Lipova, Romania, a town of about 10,000 inhabitants, where I was born in a working class family. Growing up in a family that had a shaky financial base and relied solely on month to month wages, and sometimes on short term loans from friends, I knew that I a) didn’t want to get a regular job EVER, and b) I want to have true financial independence.

Fast forward to my high school days, I got admitted into the number one high school of Arad county, “Moise Nicoara” National College. Don’t ask me why they call it a college, that’s just the translation from Romanian. I had a passion for technology and computers, so it seemed natural that I wanted to get into the so called informatics class.

The 4 years here taught me that:

1. Where you come from has little to no impact on your ability to learn, your skills and their value

2. Being number one high school is overrated

3. In the standard educational system, you are not allowed to excel at something, until you have proven to be above average at everything else.

4. Grades are an extremely flawed measurement of someone’s skills

5. I know myself better than anyone else, so I should make my decisions, not anyone else, and I should be OK with the consequences.

These learnings will be reflected in some of my posts here.

After high school, I quit University after 2 months in… TWICE! One time I quit Computers and Information Technology, and the second time I quit Business Administration.

During these years I also developed a passion for poker. I was a content producer at the world’s biggest online poker school for 2 years, and I wrote a book with a Maths professor from Nottingham and TT, who also blogs here. The book is called The Education of a Modern Poker Player.

I moved to Vienna in 2013, at TT’s initiative, and had several failed ventures together, all leading up to what is now Adefy.

I have a keen interest in psychology and in data, which makes performance marketing such a great industry for me. I blog about these topics, sometimes adding education, personal development, and management to the mix.

Interested in: Psychology. Marketing. Management. Investing. Startups. Entrepreneurship.

Hobbies: Reading. Fitness. Football. Travelling.

Connect with me:

LinkedIn: https://www.linkedin.com/in/emanuelcinca

Twitter: https://twitter.com/manu_adefy

Facebook: https://www.facebook.com/emanuel.cinca.35

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