You’ve read it in the recommended tools section, you’ve heard it on the forums, and probably heard it from any advanced affiliate you’ve talked to: spying saves you a lot of time and money and teaches you what works.
While that is true, it’s very different what a beginner and a more advanced affiliate look for when spying, and their level of understanding of what the information means to their own business. I want to explain what beginners should focus on when spying.
Not all tools are equal. Some do a very poor job at mimicking a real user, therefore the real banners and landers are not shown. The undisputed number one is AdPlexity, so if you are gonna use any tool for spying, that’s the one you should choose.
First off, how do you determine which ads are actually the best? 2 filters:
1. Running the longest: what has been running for a long time is likely converting
2. Received most traffic: what has received a lot of traffic is likely doing VERY well.
If you intersect the two, you will find some golden nuggets 😉
Now, what to look for in these ads? The main thing you have to learn as a newbie is angles. You have to look for what angles work, and figure out what emotions they are trying to trigger, what story are they telling. This is fundamental when you will try to innovate. Imitate first, understand all sides of why that works, then innovate.
Once you’ve seen what angles work, you should look at what traffic sources they are running on, specifically what TRAFFIC TYPE! Banner and pop traffic are different, and the same angles won’t always work on both.
Finally, look at the top geos for the offer type, and cross check with your affiliate networks. Does it seem like what the top geos you get from your affiliate manager match what you see on the spy tool? How different are they if not? This is just to quickly check that maybe the top geos suggested by your affiliate manager are not the top geos for your traffic type, so you should expand your testing. Information is power, after all!
That’s it. In 10 minutes you can get a very good initial overview of a vertical by using a spy tool. You just:
1. Sign up
2. Look for running longest and received most traffic
3. Note down the angles
4. Note down traffic type
5. Note down top geos.
You will now be ready to create a funnel that converts. Will it get you profitable? No, that’s different work, but it will get you data to build your optimization process.
Emanuel Cinca, aka Manu
My story starts in Lipova, Romania, a town of about 10,000 inhabitants, where I was born in a working class family. Growing up in a family that had a shaky financial base and relied solely on month to month wages, and sometimes on short term loans from friends, I knew that I a) didn’t want to get a regular job EVER, and b) I want to have true financial independence.
Fast forward to my high school days, I got admitted into the number one high school of Arad county, “Moise Nicoara” National College. Don’t ask me why they call it a college, that’s just the translation from Romanian. I had a passion for technology and computers, so it seemed natural that I wanted to get into the so called informatics class.
The 4 years here taught me that:
1. Where you come from has little to no impact on your ability to learn, your skills and their value
2. Being number one high school is overrated
3. In the standard educational system, you are not allowed to excel at something, until you have proven to be above average at everything else.
4. Grades are an extremely flawed measurement of someone’s skills
5. I know myself better than anyone else, so I should make my decisions, not anyone else, and I should be OK with the consequences.
These learnings will be reflected in some of my posts here.
After high school, I quit University after 2 months in… TWICE! One time I quit Computers and Information Technology, and the second time I quit Business Administration.
During these years I also developed a passion for poker. I was a content producer at the world’s biggest online poker school for 2 years, and I wrote a book with a Maths professor from Nottingham and TT, who also blogs here. The book is called The Education of a Modern Poker Player.
I moved to Vienna in 2013, at TT’s initiative, and had several failed ventures together, all leading up to what is now Adefy.
I have a keen interest in psychology and in data, which makes performance marketing such a great industry for me. I blog about these topics, sometimes adding education, personal development, and management to the mix.
Interested in: Psychology. Marketing. Management. Investing. Startups. Entrepreneurship.
Hobbies: Reading. Fitness. Football. Travelling.
Connect with me:
Latest posts by Emanuel Cinca (see all)
- Meet Stacked Marketer, formerly know as WHAT THE AFF and our 2019 Annual Report - March 8, 2020
- India Affiliate Summit 2019, here I come! - July 27, 2019
- I’m gonna be speaking at Afiliados Brasil – 30th May to 1st June! - April 9, 2019