An Introduction To Paid Mobile Traffic

Let me address the initial question many will have: Why paid traffic? You might say it costs money, it’s higher risk, and it’s less targeted.

We use only paid traffic to promote offers because:

1. It saves A LOT of time.

2. There’s almost instant feedback on the performance.

3. We can target the right audience for the offer since we have access to “everyone”. Yes, the audiences are not targeted beforehand but after testing with broad targeting, we can zoom in on what works for specific offers.

When you do free traffic you often are very niche. That is not always bad but it can certainly hurt scalability and offers less flexibility, fewer options for quick pivots. We like to be able to execute very quickly. We consider this to be very important in the industry, and paid traffic enables us to stay agile.

To put it short:

Paid traffic is great for taking more risk for higher rewards, while free traffic is good for building slower at a lower (financial) risk.

If you want to read a more in depth comparison between paid traffic vs free traffic, I cannot provide that. I’ve focused solely on paid traffic.


Since we promote on mobile traffic only, I will talk about traffic types on mobile devices.

Mobile Display, aka banners

Has made the transition to mobile from desktop, has enormous volume, in varying creative sizes.

They can be both in-app and mobile web banners.

If you are starting out, Go2Mobi is probably the best place to get into mobile display.

PopUnders, aka pops

Similar to their desktop counterparts, when you click a link on a website you get a new tab opened underneath the current website.

Less volume than display, but also fewer rules.

No need for banners, just landing pages for your offer so it could make testing faster.

PopAds is a great place to start out.

Push Notifications

As the name suggests, they are ads sent out as a push notification.

Not that much volume available but the conversion rates could be worth it because of the nature of the traffic.

Most popular source for this is AirPush.

We’ve never used this ad type so I can’t provide any insights.


Contains both banners and pops but it’s an own category because of the nature of the traffic.

As the name suggests, they are only on adult targeted websites and apps.

There’s huge amounts of porn on the Internet so the traffic type certainly has significant volume.

Limited offer types you can promote. Many advertisers don’t want their products on porn sites.


Own category, you probably already know Facebook ads.

Great targeting, great volume.

Must have ads that don’t deteriorate user experience, Facebook has many rules in place for this.

Usually great quality traffic, all advertisers like it.


Google sells traffic in so many ways, it deserves an own category.

Volume is immense, rules are also similar to Facebook, in the sense that you cannot deteriorate user experience.

Great quality again, some advertisers don’t accept this kind of traffic however, because of certain regulations.

Those are the main 6 categories of paid traffic and a quick overview about them. In future posts I will go more in depth about the types we are most familiar with: Display and Pops.

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Emanuel Cinca, aka Manu

My story starts in Lipova, Romania, a town of about 10,000 inhabitants, where I was born in a working class family. Growing up in a family that had a shaky financial base and relied solely on month to month wages, and sometimes on short term loans from friends, I knew that I a) didn’t want to get a regular job EVER, and b) I want to have true financial independence.

Fast forward to my high school days, I got admitted into the number one high school of Arad county, “Moise Nicoara” National College. Don’t ask me why they call it a college, that’s just the translation from Romanian. I had a passion for technology and computers, so it seemed natural that I wanted to get into the so called informatics class.

The 4 years here taught me that:

1. Where you come from has little to no impact on your ability to learn, your skills and their value

2. Being number one high school is overrated

3. In the standard educational system, you are not allowed to excel at something, until you have proven to be above average at everything else.

4. Grades are an extremely flawed measurement of someone’s skills

5. I know myself better than anyone else, so I should make my decisions, not anyone else, and I should be OK with the consequences.

These learnings will be reflected in some of my posts here.

After high school, I quit University after 2 months in… TWICE! One time I quit Computers and Information Technology, and the second time I quit Business Administration.

During these years I also developed a passion for poker. I was a content producer at the world’s biggest online poker school for 2 years, and I wrote a book with a Maths professor from Nottingham and TT, who also blogs here. The book is called The Education of a Modern Poker Player.

I moved to Vienna in 2013, at TT’s initiative, and had several failed ventures together, all leading up to what is now Adefy.

I have a keen interest in psychology and in data, which makes performance marketing such a great industry for me. I blog about these topics, sometimes adding education, personal development, and management to the mix.

Interested in: Psychology. Marketing. Management. Investing. Startups. Entrepreneurship.

Hobbies: Reading. Fitness. Football. Travelling.

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