Your Tracker Is Lying!

Trackers lie! Not on purpose, so don’t go on complaining to customer service.

Hear me out. Your tracker is just one step in several redirects. Whenever one redirect drops (and the information doesn’t go through), one side still has it accounted for. Any tracker is really  more like 95% accurate, not 100% accurate. In some unfortunate events, they can be much less accurate.

This inaccuracy doesn’t sound like much at first but if you add it up over time, and include some rare but costly events, you might be wondering why your tracker says you can buy a Lambo, yet your bank account says you should move under the bridge. OK, I’m exaggerating but do you follow?

How does this happen?

1. Click loss for visitors that you pay for but never reach your landing page.

2. Unreported conversions from the affiliate network (click loss with the postback URL)

3. Technical issues with the affiliate network or traffic source, or your tracker.

4. Less common but important: pay deduction or bonuses from the affiliate network, based on traffic quality.

Those are the main 4 reasons. It’s a question of WHEN those things happen not IF.

To somewhat safe guard yourself against this, it’s best to track the traffic costs and the daily revenues yourself.

This is the spreadsheet template  we use to track daily performance.

We simply list all traffic sources we are working with and their expenditures on that day, based on their reports. We do the same for all affiliate networks. It would be preferred to use the same time zone in the reports but even if you don’t, it will even out in the long run. Just make sure you use the same time zone every time for each individual entry.

This will also help you connect your traffic costs and revenue with any other operational expenses you have, like freelancers, translations, tracker costs, etc. and add it to a rough profit & loss sheet for the whole company. It also helps with estimating taxes you have to pay.

Many individual affiliates forget to account for other expenses, especially taxes, when they see they are making hundreds of dollars per day. Then they overspend, the hot campaigns cool down and their business gets ruined by what are standard variations in the industry.

A well tracked cost/revenue report gives you a better idea how much you get affected by unfortunate events, where your money is leaking, where you are making most of your money.

You might also discover that what makes most of your money requires much less effort and you and your team put too much time into things that generate little revenue and profit.

Gather profit and loss info with better accuracy and make better decisions!

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Emanuel Cinca, aka Manu

My story starts in Lipova, Romania, a town of about 10,000 inhabitants, where I was born in a working class family. Growing up in a family that had a shaky financial base and relied solely on month to month wages, and sometimes on short term loans from friends, I knew that I a) didn’t want to get a regular job EVER, and b) I want to have true financial independence.

Fast forward to my high school days, I got admitted into the number one high school of Arad county, “Moise Nicoara” National College. Don’t ask me why they call it a college, that’s just the translation from Romanian. I had a passion for technology and computers, so it seemed natural that I wanted to get into the so called informatics class.

The 4 years here taught me that:

1. Where you come from has little to no impact on your ability to learn, your skills and their value

2. Being number one high school is overrated

3. In the standard educational system, you are not allowed to excel at something, until you have proven to be above average at everything else.

4. Grades are an extremely flawed measurement of someone’s skills

5. I know myself better than anyone else, so I should make my decisions, not anyone else, and I should be OK with the consequences.

These learnings will be reflected in some of my posts here.

After high school, I quit University after 2 months in… TWICE! One time I quit Computers and Information Technology, and the second time I quit Business Administration.

During these years I also developed a passion for poker. I was a content producer at the world’s biggest online poker school for 2 years, and I wrote a book with a Maths professor from Nottingham and TT, who also blogs here. The book is called The Education of a Modern Poker Player.

I moved to Vienna in 2013, at TT’s initiative, and had several failed ventures together, all leading up to what is now Adefy.

I have a keen interest in psychology and in data, which makes performance marketing such a great industry for me. I blog about these topics, sometimes adding education, personal development, and management to the mix.

Interested in: Psychology. Marketing. Management. Investing. Startups. Entrepreneurship.

Hobbies: Reading. Fitness. Football. Travelling.

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