Tools and Resources

This is a list of tools, networks and other resources we use here at Adefy. There are more out there that do the same but we will only recommend those that have served us well. This list will be updated over time, so check it once in a while to see any new recommendations that come up.

Disclosure: Some of the links below are affiliate links. If you do sign up through them, we will get a commission for the revenue you generate through that service. It is up to you whether or not you want to use such a link. The earnings from these referrals go towards improving this blog.


Mobile Display:

Go2Mobi – Great place to start on mobile display. A+ support, great interface, very in depth reporting, huge volume.

Avazu Mobile DSP – Very high volume mobile DSP, higher minimum deposit required, interesting “optimize for CPA” feature.


PopAds – The Go2Mobi equivalent of pops. Many targeting options, great support, quick approval. After $10,000 spent you get VIP status and instant approval for new campaigns. Good volume both for mobile and desktop.

PropellerAds – Huge volume, both self serve platform and managed. Would not recommend it if you are too new, the volume and less granular targeting can make it tough.

AdCash – Similar to PropellerAds in many ways, better interface. EU based so you might have to pay 20% VAT on your deposits. Makes it complicated to enter and work with for new media buyers.

DNTX – Redirect and pop traffic, not so many targeting options. Speedy approval of campaigns, volume is on the low side.

PopCash – High volume, few targeting capabilities. Means you need to work well on monetizing non-converting traffic.

PopMyAds – Lower volume and also lower competition. Decent for a newbie to get their feet wet.


Voluum – Cloud hosted, sign up and go, auto-scalability. 15 minutes of serious inconvenience (no money lost) in 1 year of usage 24/7. Most mature cloud hosted tracker.

Thrive – One exception here on the list, where we are not actively using in our operations. You can read the reason why in this post about where to start. When we did consider them, support was EXCELLENT, pricing is better than Voluum and they are building up to compete. Trustworthy connections have provided some good reference about them so you should consider it as an alternative to Voluum.


MobVista – Great for app installs, mobile subscription and adult offers. Probably the biggest China based affiliate network.

MundoMedia – A good mix of app installs (in all verticals), sweeps and more. Long time in the industry.

ClickDealer – Apps, subscription, sweeps.

Avazu Private Exchange – Apps, subscriptions and adult offers. Used to be newbie friendly, cannot say for sure if it’s the same.

YeahMobi – Mobile subscriptions are their dominant offers but also good for app installs. More newbie friendly as well.

Tapgerine – Predominantly CPI offers (app installs). Very newbie friendly.

Mobifreak – Monetizer for remnant mainstream traffic

BitterStrawberry – Mobifreak’s sister for monetizing adult traffic.


AdPlexity – By far best mobile intelligence, aka spy, tool. Also added native ads to their capabilities. Puts you 2 steps ahead at least.

StackThatMoney – Paid forum where all the top performance marketers hangout. Many beginner tutorials and many members actively helping newbies.

OneHourTranslation – Very good and affordable translation service. Very quick usually, only slow for a few languages at bad working hours for the target language.

Slack – Once you start working in a team, this is a great team communication tool. Great desktop and mobile options, highly customizable, creates an efficient but also fun environment when working remotely.

Google for Work – Great integration and management for everything work related. Includes company emails, Google Drive, Calendar.

Amazon Web Services – Our preferred hosting solution. Good pricing, global scale, multiple services. Not best in every case but definitely a top 3 option given ease of use, pricing and performance.

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Emanuel Cinca, aka Manu

My story starts in Lipova, Romania, a town of about 10,000 inhabitants, where I was born in a working class family. Growing up in a family that had a shaky financial base and relied solely on month to month wages, and sometimes on short term loans from friends, I knew that I a) didn’t want to get a regular job EVER, and b) I want to have true financial independence.

Fast forward to my high school days, I got admitted into the number one high school of Arad county, “Moise Nicoara” National College. Don’t ask me why they call it a college, that’s just the translation from Romanian. I had a passion for technology and computers, so it seemed natural that I wanted to get into the so called informatics class.

The 4 years here taught me that:

1. Where you come from has little to no impact on your ability to learn, your skills and their value

2. Being number one high school is overrated

3. In the standard educational system, you are not allowed to excel at something, until you have proven to be above average at everything else.

4. Grades are an extremely flawed measurement of someone’s skills

5. I know myself better than anyone else, so I should make my decisions, not anyone else, and I should be OK with the consequences.

These learnings will be reflected in some of my posts here.

After high school, I quit University after 2 months in… TWICE! One time I quit Computers and Information Technology, and the second time I quit Business Administration.

During these years I also developed a passion for poker. I was a content producer at the world’s biggest online poker school for 2 years, and I wrote a book with a Maths professor from Nottingham and TT, who also blogs here. The book is called The Education of a Modern Poker Player.

I moved to Vienna in 2013, at TT’s initiative, and had several failed ventures together, all leading up to what is now Adefy.

I have a keen interest in psychology and in data, which makes performance marketing such a great industry for me. I blog about these topics, sometimes adding education, personal development, and management to the mix.

Interested in: Psychology. Marketing. Management. Investing. Startups. Entrepreneurship.

Hobbies: Reading. Fitness. Football. Travelling.

Connect with me:




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