One of the best affiliate events of the year is coming up in a month: Affiliate World Europe, in Berlin. The conference will have well over 1,000 attendees in 2 days packed full of talks, panels and booths from all leading brands in the industry.
Here’s the issue though: When so many people are in one place at the same time, for ONLY 2 days, how much can you connect to each of them? Not so much, unfortunately. If you’ve attended such an event before you know what I’m talking about. If you haven’t, read on to get the 3 tips you need to make this a much more successful conference.
Tip 1: Come a few days before the conference.
If you think you can get everything done during the conference days, you are fooling yourself. Come early, use the days to get used to the new time zone and rest after the trip. How can you be ready to take in any new info from talks and panels if you are half asleep? You should also keep in mind these days are often less busy for everyone else so you can use them for..
Tip 2: Have lunch/dinner/coffee with your top 5 connections in the industry
It’s not often that you have almost everyone in one place in such an industry. The days before the event are when you should have meetings with your best connections. If you don’t have at least 5 friends you can have valuable talks with, and would be willing to meet you, it means you are doing something wrong. Although the after-parties are fun, they are not the place where the most valuable information is exchanged. You are also surrounded by tons of other people. There’s plenty more information shared in a small group where everyone knows each other well compared to a big group where there are many new people.
Tip 3: Develop your EXISTING business relationships
Have 1 on 1 meetings with your account managers. The exhibition area really is for new accounts. Existing partners should have 1 on 1 meetings and discuss specific steps in their collaboration. Hit up your main traffic sources, affiliate networks and setup meetings. PREPARE for those meetings, have a written agenda for yourself, so you know what you want to achieve. You will get much higher ROI out of developing an already existing relationship than you will from going after the “shiny object” which is the next affiliate network or traffic source with the best offers, highest quality traffic, glitter, nyan cats, unicorns, and everything you can think of. The reality is that all can be very good if you know how to work with them.
These 3 easy tips will make your conference attendance 10x more productive for your business. A focus on quality and preparation is the way to go. 😉
Emanuel Cinca, aka Manu
My story starts in Lipova, Romania, a town of about 10,000 inhabitants, where I was born in a working class family. Growing up in a family that had a shaky financial base and relied solely on month to month wages, and sometimes on short term loans from friends, I knew that I a) didn’t want to get a regular job EVER, and b) I want to have true financial independence.
Fast forward to my high school days, I got admitted into the number one high school of Arad county, “Moise Nicoara” National College. Don’t ask me why they call it a college, that’s just the translation from Romanian. I had a passion for technology and computers, so it seemed natural that I wanted to get into the so called informatics class.
The 4 years here taught me that:
1. Where you come from has little to no impact on your ability to learn, your skills and their value
2. Being number one high school is overrated
3. In the standard educational system, you are not allowed to excel at something, until you have proven to be above average at everything else.
4. Grades are an extremely flawed measurement of someone’s skills
5. I know myself better than anyone else, so I should make my decisions, not anyone else, and I should be OK with the consequences.
These learnings will be reflected in some of my posts here.
After high school, I quit University after 2 months in… TWICE! One time I quit Computers and Information Technology, and the second time I quit Business Administration.
During these years I also developed a passion for poker. I was a content producer at the world’s biggest online poker school for 2 years, and I wrote a book with a Maths professor from Nottingham and TT, who also blogs here. The book is called The Education of a Modern Poker Player.
I moved to Vienna in 2013, at TT’s initiative, and had several failed ventures together, all leading up to what is now Adefy.
I have a keen interest in psychology and in data, which makes performance marketing such a great industry for me. I blog about these topics, sometimes adding education, personal development, and management to the mix.
Interested in: Psychology. Marketing. Management. Investing. Startups. Entrepreneurship.
Hobbies: Reading. Fitness. Football. Travelling.
Connect with me:
Latest posts by Emanuel Cinca (see all)
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