Archive for: June, 2016

4 Mistakes You Make When Asking For Advice

Wherever you look and whoever you ask, you will get the answer that one of the best ways to improve your knowledge is to get help from someone more experienced than you. Communities like STM are extremely helpful, and they can get you in touch with some of the top people in the online marketing…

Zero to One

After seeing what Elon Musk and Nassim Nicholas Taleb had to say about the book, I knew I had to instantly read it when it came out in 2014. I’ve found a few chapters to be incredibly thought provoking (The Mechanics of Mafia, You Are Not a Lottery Ticket, Secrets) while I slightly disagreed with others…

3 Tips To Get More Out Of A Conference

One of the best affiliate events of the year is coming up in a month: Affiliate World Europe, in Berlin. The conference will have well over 1,000 attendees in 2 days packed full of talks, panels  and booths from all leading brands in the industry. Here’s the issue though: When so many people are in…

Flow

While Flow by Mihály Csíkszentmihályi can be considered as the “handbook of happiness”, or as Csíkszentmihályi calls it “the psychology of optimal experience”, I personally got a lot out of it on the topic of working in a state of flow for increased productivity and performance. Especially for people engaged in businesses and entrepreneurs I…

Get A Head Start In Your Campaigns With Proper Spying

You’ve read it in the recommended tools section, you’ve heard it on the forums, and probably heard it from any advanced affiliate you’ve talked to: spying saves you a lot of time and money and teaches you what works. While that is true, it’s very different what a beginner and a more advanced affiliate look…

The 3 Stages Of A Campaign: Testing, Optimization, Maintenance

Whether you are starting out or have plenty of experience running performance marketing campaigns, there will always be 3 main stages of any campaign: the testing stage, where you get an idea of the current level of your funnel, the optimization stage, where you change certain elements and targeting in your campaign to make it…