Archive for: May, 2016

Performance Marketing vs Online Poker

It takes a certain kind of mindset to succeed in a field such as performance marketing. The risk, the swings, the unpredictability all make it quite unique. The success it can offer attracts people from all kind of backgrounds. One of the most interesting, and compatible, backgrounds some successful performance marketers come from is poker.…

The Power of Compounding

This post is structured into three parts: the power of personal compounding, positive financial compounding and negative financial compounding. To get you hyped on the topic, let me borrow Einstein’s words who said compounding is one of the most powerful forces in nature. If you don’t believe me, listen to him 😉   Personal Compounding…

An Introduction To Paid Mobile Traffic

Let me address the initial question many will have: Why paid traffic? You might say it costs money, it’s higher risk, and it’s less targeted. We use only paid traffic to promote offers because: 1. It saves A LOT of time. 2. There’s almost instant feedback on the performance. 3. We can target the right…

The Personal MBA

Welcome to my hybrid blog post on the topic of formal (university) education where book review meets general discussion. Let me start off with my view on what formal education actually is and what it supplies – at least in the business and entrepreneurship department. To me, it provides a mix of knowledge, network, social & emotional intelligence and…

How I Dealt With Banner Blindness When Buying 327,996,501 Impressions

You launch a campaign, it gets a nice 1.5% CTR and then in 2 days it’s half that. “What is going on?”,  you ask yourself. This is a phenomenon called “banner blindness” and it means that people have seen your banner so many times that they are “blind” to it. How can you stop this?…

How Much Money Do You Need For Affiliate Marketing?

A common perception on affiliate marketing is that it all sounds great, and there are people sharing knowledge, helping each other out on forums but… You need money to start. Can I afford to spend time on it? How much money do I need to not waste my time studying all the theory but not…

Your Tracker Is Lying!

Trackers lie! Not on purpose, so don’t go on complaining to customer service. Hear me out. Your tracker is just one step in several redirects. Whenever one redirect drops (and the information doesn’t go through), one side still has it accounted for. Any tracker is really  more like 95% accurate, not 100% accurate. In some unfortunate…

General Thoughts on Investing

So you made some money, great! Now comes the tough part though: not losing it! What should we do with all our hard earned $$ so we keep them and maybe even make more and/or generate some “passive income”. What seems like a simple question actually turns out to be tricky. What follows is my personal…

My First Profitable Campaign – $100/day Case Study

One of the most valuable things when starting out is an example of “how to”. In this article I will walk you through my first profitable campaign, and add what I would do differently now with more experience and knowledge. I had been trying quite a few app installs on mobile display traffic on Decisive,…

8 Tips To Speed Up Your Landers

No matter the purpose, having a website that is quick to load is always good. If you are buying mobile traffic however, it’s not only good, it’s vital. Your campaigns will never reach their real potential without a quick loading landing page and quick redirects. Here are my 8 tips to improve your landing page…